How My Job as a Book Marketer Turned into Another Way to Help and Support Authors

Photo credit HtcHnm via Pixabay

 

One of the things I love about being a book reviewer is that it is a great way to support other authors. The same goes for my monthly newsletter; I get to not only learn about other authors and their books through interviews, but I also have a chance to share all about their work and books. 

 

I am not one of those authors who view other authors as competition. Heck, no! We are all in this thing together and I believe it is important to support other authors.

 

We need to lift each other up, not tear each other down!

 

That said, I will always jump at the opportunity to do something that will support another author.

 

So imagine my delight when I was offered the position of Marketing Manager by PsychoToxin Press last year, in December. This position enables me to not only help support other authors but also to get the word out about some amazing books! (It helps that I’m a booklover and love to read a lot!)

 

While I have worked in book marketing, I have been using any and all available resource to promote authors and share about forthcoming books. Recently, I started to think about how I could also use this blog for that purpose.

 

In the past, I did post about other authors on this blog when they had books coming out. I featured guest posts, did a series for both Read An E-Book Week and Youth Art Month, and included my blog in blog tours.

 

Then for the longest time, this blog went quiet. There weren’t that many posts and authors didn’t use it for promotional purposes anymore.

 

That is about to change.

 

It was not too long ago that I started regularly posting on this blog again. I mostly used it to promote my own books and talk about the writing life.

 

Now, however, I will be including other authors on here and promoting their books. I will also be posting about forthcoming books as well as any guest posts the authors wish to share. I plan to interview authors on this blog as well.

 

I will continue to post about my own stuff as well – in fact, I’m posting a cover reveal for my forthcoming novella, All the Beautiful Things, tomorrow – and there will also be posts related to writing.

 

But for the most part, I will be posting about other authors on here and providing them with just one more place on the Internet where they can share about their books, or anything else they want to share. Who knows? My blog just may be a part of an author's blog tour again!

 

It’s just one more way to help and support other authors, and I’m happy to be able to offer this to them through my blog.

Tell All About It! New Ebook Offers Ideas for Book Promotion

 

When I made the decision to self-publish ebooks for my monthly newsletter, The SPARREW Newsletter, I knew there is one rule to book publishing which I should follow: Give readers what they want. I couldn’t self-publish just ANYTHING. Sure, I have self-published some poetry books, but these were the personal poetry collections I knew would not sell if sent to a regular publisher. And, besides, there are probably other readers out there who love poetry just as much as I do. So, I figured, why not self-publish some poetry books too? After all, I have poetry books that are not available for free, so it wouldn’t hurt to include some free poetry collections among the free ebooks offered on my website.

 

Even so, I know just how important it is to provide readers with reading material they want and could use. So I shifted gears and decided to self-publish more ebooks specifically for writers and authors, since the newsletter is for writers and authors!

 

That’s what led me to the decision to self-publish the newest ebook, Promote Your Book on a Shoestring...or Less.

 

I got the idea for this book years ago, but I couldn’t really figure out just how to put it together. Then the idea on just how to put this book together and what kind of slant it should have came to me earlier this year, and it was so simple!

 

Simple enough, in fact, to create a short, 20-page ebook I could offer to subscribers of my newsletter for free!

 

The result is the new ebook mentioned above. It contains 50 ideas of methods to promote your book both online and offline. I decided to just include 50 suggestions for each option because if I included a looong list of suggestions, then it might be too overwhelming for readers. So, 25 suggestions for each option seemed about right. I also made sure all of the suggestions in this book were either low- or no-cost book promotion methods.

 

Thankfully, I was able to come up with 50 suggestions thanks to my many years of keeping my finger on the pulse of the book industry, following authors on social media, checking out various author sites, subscribing to many author newsletters and paying attention to what other authors are doing to promote their books. I have also used some of these methods myself with my own books.

 

While the book promotion suggestions included in this ebook will not guarantee sales, they will absolutely help spread the word about your book, which is what book promotion is supposed to do. Every little bit you do to promote your book and help get it in front of more readers will help. So give some of these suggestions a try and see what works for you and your book!

 

Here is the blurb:

With so many free opportunities available to authors for promoting their books, it can be hard to decide which promotional method works best. Where can authors find good free or affordable book promotion methods? Which ones are right for them? If you are an author with a book to promote, but you have a tight budget, then Promote Your Book on a Shoestring...or Less will give you the resources you need to spread the word about your book!

 

Promote Your Book on a Shoestring...or Less is available as a free download on Kindle Unlimited here.