tag:blogger.com,1999:blog-8599152.post4731018172206540352..comments2023-09-02T18:30:14.831-07:00Comments on Dawn Colclasure's Blog: Do I have what it takes to be a copywriter? Am I already one?Dawn Wilsonhttp://www.blogger.com/profile/06291423272908722351noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8599152.post-39641271151438760232011-07-06T08:41:29.034-07:002011-07-06T08:41:29.034-07:00Thanks, Peter, for your words of wisdom on this bl...Thanks, Peter, for your words of wisdom on this blog post. After so many years invested in this, you definitely know your stuff. And I appreciate your advice. I'm glad that at least the ability to write well can mean something for my chances to take a crack at this. So for now I will research it (and keep reading your helpful newsletter!) and see what next steps to take. Thanks!Dawn Wilsonhttps://www.blogger.com/profile/06291423272908722351noreply@blogger.comtag:blogger.com,1999:blog-8599152.post-360270649287140412011-07-04T15:31:01.209-07:002011-07-04T15:31:01.209-07:00Hey Dawn,
I'm sure you DO have what it takes ...Hey Dawn,<br /><br />I'm sure you DO have what it takes to be a copywriter (something I've been doing for 18 years now). <br /><br />The biggest thing arguing for you is that we all know you're a good writer, and that's half the battle. <br /><br />I'd much rather have to teach someone who already writes well, how to market themselves, than the other way around.<br /><br />And that's the OTHER half of the equation - letting the world know you're out there. And I'm here to say, it's not an easy business. As writing fields go, it's far more lucrative than most, but for that reason, the jobs aren't "low-hanging fruit" that are advertised on job sites. You have to dig them up. But, that's why the field pays, on a low end $50+ and on up to $125 or more.<br /><br />And the good news is, copywriting isn't about advertising. Some of it is, but there are a ton of projects that aren't heavily promotional - things like brochures, newsletters, case studies, web content, and more. I don't like ultra-hype-y writing either - not as a consumer and not as a copywriter either. So, I don't do it. <br /><br />But know that so many businesses have an ongoing demand for good, clean, clear communication, and not everyone can deliver it. And if you CAN get past your dislike (and it sounds like you have based on all the stuff you have done that could be called "marketing writing"), you can set yourself apart from those who know how to write, but not necessarily how to write persuasively... <br /><br />Hope that helps!<br /><br />PB<br />"The Well-Fed Writer"Peter Bowermanhttp://www.wellfedwriter.comnoreply@blogger.com